For example, a major plant-based food company and a global retailer's disaster relief team – both provide support when a disaster happens.
 

The retailer turns into a place where communities can do their laundry, shower, etc., and the parking lots become BBQs to feed the community. The food brand wants more people to try their products, and by donating them they are working with the retailer to support local communities while doing a sampling promotion.
 

This leads to opportunities for couponing, signage, POP displays, etc., and more support and awareness of their shared mission.