Ellis Island Education Project

We are pleased to announce that we have received permission from the Parks Department for sponsors to put their logo on the box lunches that school children get when they visit.

EastPark has developed a program to reach out to the educational community to encourage more school trips to Ellis Island. In order to fund this program we are seeking sponsors to partner on a box lunch promotion at Ellis Island.

Part of the messaging in the school trip program is that sponsors will have put certificates in random box lunches for kids to win prizes for themselves and for their school.

Please contact us directly for more details on this promotion.

Hoboken Film Festival

We are pleased to be working on the Hoboken Film Festival, which launches the first week of June 2007. So far we’ve signed up New York Waterway as our transportation sponsor, CD101.9 as our broadcast sponsor and Grand Hospitality as our hospitality sponsor.

Attendees will be the top up and coming creatives and influencers in one of New Jersey’s coolest communities. If you are looking to reach this urban, hip, affluent and creative audience, the Hoboken Film Festival is a great fit.

Magnivision

EastPark Drive
The Fine Art of Partnering

FOR IMMEDIATE RELEASE
Contact: Nancy Moon 917.533.8933

EASTPARK DRIVE ADDS EYEWEAR CLIENT

PRINCETON, N.J. — February 21, 2007 – EastPark Drive www.eastparkdrive.com, a Princeton-based advertising, public relations, brand development and promotions agency, has added FGX International’s Magnivision to its client roster.

FGX International Holdings Ltd. is a designer and marketer of eyeglasses and costume jewelry. The Smithfield, R.I.-based company has eye brands including Magnivision www.magnivision.com, Foster Grant, Angel and Anarchy.

EastPark Drive is providing branding, product marketing and national public relations support for their Magnivision reading glass line in the U.S. The company markets non prescription reading glasses, sunglasses and jewelry in the drug, grocery and mass market retailers such as Wal*Mart, CVS, Brooks Pharmacy, and Stop & Shop to name a few. The team will include Andy Levy, President; Nancy Moon, Public Relations; Paul Gold, Advertising & Copywriting; and Pete Taft, Events Marketing, Exhibits & Medical Communications.

“We are thrilled to be working with such a creative, insightful and talented group of individuals. Magnivision is the market leader in non-prescription reading glasses in the drug, grocery and mass markets, with the help of the EastPark team I believe Magnivision can educate consumers about Presbyopia and provide a reliable, affordable optical quality reading glass as the solution. Working with EastPark will be seamless and I look forward to it,” said Jennifer Orzechowski, Magnivision Brand Manager.

“The FGX assignment leverages our consumer branding and creative partnering capabilities. Our challenge is to broaden their distribution by strengthening their positioning in the marketplace by launching an educational campaign later this year,” said Andrew Levy, president of EastPark Drive.

“EastPark Drive has adopted the motto “The Fine Art of Partnering,” we pride ourselves on being adept at identifying, contacting and developing creative marketing partnerships on our client’s behalf,” he added.

EastPark Drive, www.eastparkdrive.com, is a full service marketing agency offering advertising, brand development, public relations and experiential marketing promotions. The firm represents leading clients in the event, tourism, retail and consumer product sectors. EastPark Drive creates partnerships that take brand communications to a new audience.
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Grand Central Partnership

EastPark now represents the Grand Central Partnership,
the Business Improvement District for the Grand Central neighborhood.

One of the two major initiatives we are working on is
Grand Gourmet:

Held in Vanderbilt Hall and now in its 8th year, Grand Gourmet is a showcase for the best restaurants in the district to share their culinary skills with an exclusive group of influential and affluent New Yorkers.
We are seeking marketing partners and sponsors who want to reach this upscale audience.

Secondly, GCP is the only entity that can get you in front of this upscale midtown audience during lunchtimes this Summer via the Grand Central Concert Series. Working with the neighborhood’s real estate partners, the concert series will be held weekdays in the public spaces throughout the area.

Please contact us to discuss how you can be a part of these great programs.